As if by chance, entrepreneur Nguyen Thi Xuan Lan pursued the tourism industry, established and gradually turned Golden Life Travel into one of the leading tourism businesses in Quy Nhon – Binh Dinh. ( The Coastal Central City of Vietnam )
She desires to do tourism to introduce Vietnamese people and culture
Binh Dinh is a locality with great potential for tourism development with famous beautiful beaches, gentle white sand, clear blue sea water, and full of sunshine all year round: Quy Nhon, Hai Giang, Trung Luong, Tan Thanh , Vinh Hoi… Binh Dinh is also famous for its historical and cultural relics, being the cradle of the Tay Son movement associated with the illustrious name of national hero Quang Trung – Nguyen Hue, the capital land. of many dynasties with a rich traditional history with Sa Huynh culture, Champa culture, etc. In addition, with diverse terrain types, Binh Dinh can be compared to a “miniature Vietnam” that has created a unique natural picture blending between plains, hills, rivers, streams and the sea with many unique landscapes: Ghenh Rang – Tien Sa, Phuong Mai peninsula, Nui Mot lake, Hoi Van hot mineral springs , Hang Pagoda, Tra O lagoon,…
Besides, Binh Dinh is also a locality famous for its unique arts: the art of Boi (Tuong) singing, Choi songs,… The province is also a famous martial arts land with martial arts villages, martial arts Dojo and martial arts clubs. The famous kata and whip will go down in history: “Whoever comes to Binh Dinh to watch it / Girls of Binh Dinh put down the whip and do the right”. Binh Dinh is a place of convergence and cultural harmony of many ethnic groups, so the forms of folk culture and traditional festivals are also very diverse and rich, such as: Do Gian Festival, Cau Ngu Festival, Boat racing festival, Go market festival,…
Businesswoman Nguyen Thi Xuan Lan said that coming to tourism is a “chosen profession” because of fate. She shared: “In 1992, I started working as a receptionist for Quy Nhon Tourist Hotel (belonging to Binh Dinh Tourism Company), then worked as a financial consultant, life insurance consultant,… and started a business opening a bar and gallery in Quy Nhon. But despite going through many different jobs, what always motivates me is the desire to share the beauty, scenery, and values of my homeland with domestic and foreign tourists.”
Therefore, in 2008, Golden Life International Travel Company Limited was born, first doing domestic travel, and in 2011 began registering as inbound and outbound international travel.
After more than 15 years, with the business philosophy: “We do not sell tours. We sell peace of mind, trust, thoroughness and lifestyle”, Golden Life Travel has helped thousands of Vietnamese and hundreds of foreign guests to love Vietnamese culture, nature and people more through travel experiences.
… Becoming the leading travel company in Binh Dinh
Businesswoman Nguyen Thi Xuan Lan shared: “Experiencing different jobs has helped me a lot in operating and managing Golden Life.
It was that process that helped me become a lively and active person. Adaptation and accumulation of a large amount of knowledge help me develop my business later
Coming to tourism with passion and love for the land of Binh Dinh, Vietnam considering developing tourism and bringing the beauty of the homeland to tourists is the “mission” of people born and raised here, in any situation, that motivation always motivates her. Even during the most difficult period of the tourism industry when the Covid-19 epidemic lasted, Golden Life Travel still maintained its staff, because this is the most valuable asset of the Company. Currently, Golden Life is proud to have a team of dedicated, qualified staff who especially have passion and love for the land of Binh Dinh, Vietnam.
At Golden Life Travel, we always prioritize customer experience, focus on ultimate needs, and optimize customer benefits. Customers always receive specific and accurate advice. Tours and routes are built methodically and professionally.
Currently, businesswoman Nguyen Thi Xuan Lan is also very actively participating in fairs, seminars, famtrips,… to promote tourism in Quy Nhon – Binh Dinh, Tuy Hoa – Phu Yen and the Central Highlands. After more than 15 years of construction and development, Golden Life Travel has become a leading enterprise in the Central – Central Highlands region, recognized by the authorities of Binh Dinh and Phu Yen provinces, and by the Vietnam Tourism Association for many years in a row. Honoring outstanding travel businesses.
Besides, in her position as Standing Vice President of Binh Dinh Tourism Association, businesswoman Nguyen Thi Xuan Lan always actively propagates and guides tourists.
People and tourism workers join hands to treat nature well. She also determined that the noble responsibility of herself and her business is to fulfill the role of tourism ambassador for Quy Nhon – Binh Dinh – a land of martial arts rich in culture and many important historical values. .
Source: Vietnam Business Forum
https://vccinews.vn/news/46271/doanh-nhan-nguyen-thi-xuan-lan-va-uoc-muon-phat-trien-du-lich-quy-nhon-binh-dinh.html
